About — Nairobi, Kenya
My plan was power infrastructure. I studied mechanical engineering at Moi University because I believed that affordable electricity was the problem worth solving. Lower the cost of power and you lower the cost of manufacturing, transport, and households. You move an entire economy. I wanted to work at KenGen or a company like it. I wanted to work on something that big.
Then, three weeks after my wedding in 2020, the President of Kenya announced school closures. I had been teaching robotics in schools. The job was gone the same day. I had a laptop, a little money, and a graphic design skill I had been quietly building on the side.
So I started designing wall art.
People were stuck at home and wanted their spaces to feel better. One piece caught the eye of someone starting a logistics company. He needed branding. I told him I had never done it. I did it anyway. It paid better. It gave more value. I pivoted. I never went back.
Early on I worked mostly with small local businesses, many of them bakers moving online for the first time. What I noticed quickly was that they were not asking for logos. They were asking to make money. They thought a logo would do that. But what they actually needed was credibility with people who had never tasted their product, never walked past their shop, never caught the smell through the door.
Online, you cannot sample. You can only trust. And trust is a brand problem.
That inkling became a conviction. I spent the first year of COVID reading everything I could find: brand strategy, business strategy, marketing, consumer psychology.
It is drawn from two stories in Scripture: Moses at the burning bush, and a widow with nothing but a jar of oil. In both cases the question is the same. Not what do you wish you had. Not what did you lose. What is actually in your hand right now?
In March 2020, what was in my hand was graphic design. I used it. Everything since has grown from that decision.
I believe in what Todd Henry calls dying empty: the idea that you should not go to your grave with your best work still inside you. This website is that in practice. Some people who read what I write will never hire me, never refer me, never invite me to speak. That is fine. If something shifts in how they see things, if their perspective changes and they make better decisions because of it, then the work has done what it was meant to do. Temporal work done for God's glory carries eternal weight.
That is the engine underneath everything I build.
Today I run Kenyan Grafik, a strategy-led branding studio working with businesses serious about how they are understood in the market. I speak and train, in boardrooms, at conferences, and in workshops for leaders and teams who want thinking that holds under pressure. And I write, insights on brand, value, systems, growth, and faith at work, because the writing is where I think out loud and give the most freely.
All of it traces back to the same conviction. Value is not a strategy. It is a law. Give it, consistently and genuinely, and things grow.
I live on the outskirts of Nairobi with my wife Lynn and our two children. Lynn is an interior design expert and runs her own company, Eike. We attend C3 Nairobi, where the conviction is simple: love God, love people, and be an instrument through which God transforms the nations.
I love my children the way God loves me. Daily. In ways that remind me how much of life is gift and how little of it I actually control.
If something resonates and you want to talk, I am not hard to reach.
An old question
A staff, for Moses. A jar of oil, for a widow. Five loaves, for a boy in a crowd.
Whatever is in yours — it is enough to begin.
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